DFC@Web 2.0 Expo

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Developer Force @ Web 2.0 Expo

Salesforce.com is taking part in Web 2.0 Expo, April 15-18, with an developer.force.com booth and several speaking appearances. We'll be talking to attendees about the powerful opportunites to develop on-demand enterprise applications on the Force.com platform. If you're coming to the show, check out a few of the sessions listed below, visit us at our booth for a great demo of the new Flex Toolkit, and if you're an Developer Force member, pick up a free Force.com t-shirt.

If you want to attend, it's not too late: Attend at least some of the Expo for free using discount code webex07em.

Announcing the Adobe Flex Toolkit for Force.com

Welcome the latest in a long list of Force.com API toolkits for popular and exciting new languages, the Adobe Flex Toolkit for Force.com (or just Flex Toolkit for short). Learn more about using Flex on the Force.com platform and how to download the Toolkit here.

Force.com-Related Sessions

High Order Bit: Introducing Apollo
Monday, April 16, 4:00pm - 4:10pm

Kevin Lynch, Senior Vice President and Chief Software Architect, Adobe
See a demo of a Force.com/Apollo mashup as part of the keynote address.

Rich with Reach
Tuesday, April 17, 3:30pm - 4:20pm

Ted Patrick, Adobe Technical Evangelist
This session on Flex includes coverage of the Flex Toolkit for Force.com.'

Business Mashups for Fun and Profit
Wednesday, April 18, 10:45am - 11:35am

Adam Gross, Vice President of Developer Marketing, salesforce.com
Stefan Andreasen, Founder and CTO, Kapow Technologies
Oren Michels, CEO, Mashery
As consumers, the web services and APIs offered by Google, eBay, Yahoo, and others have changed how the apps we use are created and re-used, and their role in making them more useful is clear. At work, the model for building mashups – and making them relevant to businesses – is now also emerging. With the shift to on demand and utility computing models, new mashups based on their consumer counterparts are changing the apps business people use, the way those apps are built, and the way companies profit from supplying them. Using demos, code examples, and case studies in this session, the technology and business models behind these new mashups will be presented.

Building On Demand Business Applications
Wednesday, April 18, 4:30pm — 5:30pm

Adam Gross, Vice President of Developer Marketing, salesforce.com
This session provides developers and technologists with an overview of a new kind of Internet service – the on demand platform – and how it can be used to quickly build and bring to market business applications for almost any use case or industry. Learn how Force.com – the technology behind salesforce.om’s leading “enterprise” Web 2.0 service that currently serves over 646,000 subscribers – can be used to create virtually any kind of on demand business application, and how services like the AppExchange enable developers to both share and market these Internet apps. To get the most from the session, be sure to visit developer.salesforce.com and sign up for a free Developer Edition account at the developer.force.com.

Visit the Salesforce.com Booth

Be sure to drop by salesforce.com booth number 136. You will have the oportunity to meet with the DFC team, ask questions and learn from some hands-on demos of the latest technolopgies, and find out about the exciting opportunities the Force.com platform has to offer the Web 2.0 community. Also, DFC members can pick up a free DFC t-shirt at the booth, and get the chance to win an Apple gift certificate for an iPhone.

News and Announcements

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